Mark H. McCormack (1930–2003) grew up in Chicago, graduated
from William & Mary College and Yale Law School and moved to
Cleveland, Ohio, to begin his legal career. While practicing law in
Cleveland, he began International Management Group on a handshake
with Arnold Palmer in 1960, launching the modern-day sports
marketing industry. IMG continues to be the most dominant agency in
global sports today.
After publication of What They Don’t Teach You at Harvard Business
School in 1984, McCormack also became a bestselling author of
business advice books, focusing on practical, street-smart counsel
to help entrepreneurs succeed in any business environment.
Through a gift from the McCormack family foundation, Mark
McCormack’s files and papers were donated to the Special
Collections department at the UMass Amherst Libraries in Amherst,
Massachusetts.
“Incisive, intelligent, and witty, What They Don’t Teach You at
Harvard Business School is a sure winner—like the author himself.
Reading it has taught me a lot.”—Rupert Murdoch, executive
chairman, News Corp, chairman and CEO, 21st Century Fox
“Clear, concise, and informative . . . Like a good mentor, this
book will be a valuable aid throughout your business
career.”—Herbert J. Siegel, chairman, Chris-Craft Industries,
Inc.
“Mark McCormack describes the approach I have personally seen him
adopt, which has not only contributed to the growth of his
business, but mine as well.”—Arnold Palmer
“There have been what we love to call dynasties in every sport. IMG
has been different. What this one brilliant man, Mark McCormack,
created is the only dynasty ever over all sport.”—Frank Deford,
senior contributing writer, Sports Illustrated
|
Ask a Question About this Product More... |
|
