Table of Contents

Just before we get started... The Power of Messaging A statistical anomaly One presentation can define a career Messaging case study: Hawthorn Football Club External messages Internal messages (to players and staff) The 'glue' that holds the team plan together Game-day motivational messages The power of messaging in 4 areas of life... Messaging makes great leaders - Gandhi - Spreading a new idea - Nelson Mandela - His life in messages - Steve Jobs - Chief Messaging Officer - David Morrison, Army Chief - Changing the culture - CEO - The reason for the new plan Messaging gets your ideas heard - Anita Roddick - Media exposure for free - Allan Carr - The EasyWay to stop smoking - Steve Waugh - Leadership for a new audience - Politician-How much water to grow an orange? - Doctor - Convincing people to support a new idea Messaging builds your personal brand - Jules Lund - Finding the message changed everything, effortlessly - Janine Allis - Messaging allows natural style - Senior Manager - Leveraging his knowledge Messaging promotes your organisation - Richard Branson - Nervous, but doesn't mind - The 'Hot Tub Ski Lodge' marketing message - CSIRO - Securing science funding - The Pope Francis effect The Vivid Method for Public Speaking Public speaking myths... Body language: everything you know is wrong Vivid Method Part One: The ClarityFirst Principles Vivid Method Part Two: Create a Speech Outline Vivid Method Part Three: Give Great Explanations Effortless delivery skills How to start a speech How to end a speech Optional techniques to engage your listeners How to PROVOKE the mind of your listener How to CONNECT with your listener How to ACTIVATE your listener's mind Visual explanations - leveraging slides and visual support Public Speaking Recap So, to wrap up... bring your ideas to life!

About the Author

Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging. His background as a radio executive taught him how to get inside the mind of an audience and trigger message recall. He has worked with the following organisation as a script writer, messaging consultant and speaking coach: Walt Disney, BBC Worldwide, BP, CSIRO, CSL, Gilead Sciences, Scandinavian Tobacco, Anglo American, Bristol Myers-Squibb, Johnson & Johnson Medical, Nestle, NewsCorp, Fox Sports, Village Roadshow, Toyota, Shell, 21st Century Fox, Fosters Group, Kraft, Mercer, Seek, DaimlerChrysler, PriceWaterhouseCoopers, Newcrest, BHP, UIP.

Reviews

"Finally, a book on public speaking that's worth reading (and using)." - Seth Godin, Author, Tribes"It's refreshing to read a public speaking book that focuses on the message rather than the techniques. Every speaker-to-be should read 'What's Your Message' before getting in front of an audience." -Al Ries, Author of 'War In The Boardroom' and 'Positioning'."Cam has an amazing ability to distill complex ideas into simple, practical steps." - Jules Lund, Media Personality & Founder Tribe Group"Great book. Thank you for your fresh approach Cam." - Janine Allis, Founder and CEO, Boost Juice.