About the Author

Stan Phelps is an Experience Architect at 9 INCH. He believes the longest and hardest nine inches in marketing is the distance between the brain and the heart of a customer. He's committed to exploring the concept of marketing lagniappe. What's Your Purple Goldfish? is the first book in a trilogy on the subject.

Stan received a BS in marketing from Marist College and a JD/MBA from Villanova University. He lives in Cary, NC with his wife Jennifer, their two boys Thomas & James and a Glen of Imaal Terrier named MacMurphy.