About the Author

Edwina is globally recognised as one of the true pioneers of Big Data. She was awarded an OBE in the Queen's Birthday Honours 2019, for Services to Data and Business. In 2013 Edwina launched the non-profit organisation The Female Lead, offering alternative role models to young girls and inspiring the next generation of leaders. Acclaimed as one of the Top 5 initiatives for Female Empowerment, its reach is over 5m people globally.