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Why Some Companies Emerge Stronger and Better from a Crisis
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About the Author

Ian I. Mitroff is often called the father of modern crisis management. He is a professor in both the Marshall School of Business and the Annenberg School for Communications at the University of Southern California, and is the author of several landmark books, including Managing Crises Before They Happen, The Essential Guide to Managing Corporate Crises, and A Spiritual Audt of Corporate America. He lives in Manhattan Beach, California.

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Public Relations Review: ..".a very readable, well thought out, and competently organized 'plan' for organizational crisis management."

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