William Whitecloud grew up in the small African country of
Eswatini, immersed in the supernatural worldview of the
tribes-people around him. This magical association was reinforced
when he immigrated to Australia in 1983 and began speculating in
global financial money markets, using profoundly esoteric methods
for predicting market movements.
Over time William’s attention shifted from observing phenomena at
work outside himself to finding ways he could practically apply
magic to creating what truly mattered to him in his own life. This
search brought him into contact with the alchemical principles of
Hermetic Philosophy and the ideas of Robert Fritz, founder of
Technologies for Creating. Within months, William had begun to
study and teach these superbly effective modalities for
reconnecting with and manifesting what is truly important to the
human spirit.
In 1996 William founded the precursor to his Natural Success
program, dedicated to empowering participants live their authentic
natures and purposes. Through his involvement in the program, he
has worked one-on-one with thousands of individuals over periods of
two to three years or more, coaching them in bringing their dreams
into reality. His search to discern the essence of what it takes
for people to connect with and live from their creative spirits led
him to the observation that a person’s level of creativity
determines their level of natural success in life and inspired him
to develop a curriculum dedicated to serving people in operating on
their highest creative frequency.
William now lives in Santa Monica, California, one of the most
creative centres in the world, where he devotes his time to
coaching, writing, film making, and letting life unfold by magic.
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