Author social media presale and launch day campaign targeted to 120k combined followers. Email presale campaign targeted to 10k dedicated list names. Falls has been featured as an interview or guest on ESPN's Outside the Lines, NPR and BBC News, Bloomberg's Businessweek, The Wall Street Journal, The USA Today, Real Simple, Forbes and Yahoo Canada, among others. He has also authored original guest articles for Entrepreneur, Forbes, Communication World, TechRepublic, InsiderLouisville.com, Sprinklr.com, IBM Watson Marketing Blog and many more. He is a frequent guest on WHAS Television (Louisville's ABC affiliate) and The Leland Conway Show (Louisville and Lexington, Ky.) as a social media expert. Falls also frequently appears as a guest on a number of podcasts focused on marketing. Excerpts for Entrepreneur.com's 14m monthly unique visitors. Key interviews will be included for shared promotion on the publisher's social channels and cross promotion with those interviewed. Advertising in Entrepreneur's Startups issue and an issue of Entrepreneur magazine Promotion to Entrepreneur's social media platforms which have a combined 10.4m followers
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012. That work eventually led to him founding the Conversation Research Institute which mined online conversations for consumer insights for businesses of all sizes. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih. Jason Falls is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel's Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. His third book is slated to be published in the summer of 2020. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge's Power 150 in October of 2010.