The Winning Way
Learning from Sport Managers
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|Format: ||Paperback, 196 pages|
|Published In: ||India, 30 April 2011|
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Two IIMA alumni, Sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle dig into examples from sport to see how they can benefit managers. Contrary to popular perception ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be. That is the universal formula for winning that The Winning Way explores. For Anita and Harsha Bhogle, this book marks the completion of 300 successful corporate workshops of The Winning Way that they run.
About the Author
Anita Bhogle: Anita is a post-graduate in Statistics from the Indian Institute of Technology, Mumbai and a post-graduate from the Indian Institute of Management,Ahmedabad. Anita started her career in advertising and has spent 10 years running a communication consultancy and qualitative research agency, even scripting and producing three TV ad commercials. This explains the origin of the name Prosearch. Harsha Bhogle: Harsha has had a most unusual career since graduating in chemical engineering from Osmania University, Hyderabad, and doing a postgraduate programme in management from the Indian Institute of Management, Ahmedabad. After working in advertising for two years and in a sports management firm for another two years he moved into the world of broadcasting and has now emerged as the face of Indian cricket. For the last twelve years he has presented cricket on ESPN and Star Sports and has even had a talent hunt named after him (Hunt for Harsha!). His ringside view of sports and Anita's strong thinking combine into a very successful corporate programme.
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