Andy Sernovitz is the President Emeritus of the Word of Mouth Marketing Association and teaches word of mouth marketing at Northwestern University. An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do fantastic marketing. He taught entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He has worked with the biggest brands and hundreds of entrepreneurs and small businesses.
"A quick, practical, and extremely useful guide to word of mouth marketing." - Emanuel Rosen, author of The Anatomy of Buzz "As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time." - Jonah Bloom, Executive Editor, Advertising Age "It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life." - Bob Garfield, Host, NPR's On The Media "No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz." - Peter Fader, Professor, Wharton School of Business "A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company." - Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials "It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." - Brad Santeler, Director, Kimberly-Clark "The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises." - Don E. Schultz, Professor Emeritus-in-Service, Northwestern University "Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way." - Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists "There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best." - George Silverman, author of The Secrets of Word-of-Mouth Marketing "Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it." - MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated hype that characterizes many business books. Andy has written a 'real world' guide." - Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum "There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging." - Shawn Gold, Senior Vice President, MySpace "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." - Geoff Ramsey, CEO, eMarketer
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