Table of Contents

CONTENTS

Foreword by Peter Aceto, CEO, Tangerine • xii

Introduction • xv

SECTION I

CHAPTER 1 | Welcome to the Social Age 1

CHAPTER 2 | The Customer Holds All the Cards 10

CHAPTER 3 | The Social Employee: Good, Bad, and Way Past Ugly 22

CHAPTER 4 | The Evolution of Social Recruiting 36

CHAPTER 5 | The Engagement Era 50

CHAPTER 6 | It Takes a Community 64

SECTION II

CHAPTER 7 | The Death of Large 78

CHAPTER 8 | Flat: The New Black? 91

CHAPTER 9 | The OPEN Challenge (Ordinary People, Extraordinary Network) 110

SECTION III

CHAPTER 10 | The Social Leader: A Blue Unicorn? 124

CHAPTER 11 | Building a World-Class Team for the Social Age 147

CHAPTER 12 | In the Social Age, Customer Experience Comes First 163

CHAPTER 13 | And Stop Calling Me “Social Media Marketing!” 181

SECTION IV

CHAPTER 14 | Investing in Social: Is What You See Real? 202

CHAPTER 15 | The Future of Business in a World Gone Social 216

References • 227

Index • 233

About the Author

TED COIN' is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. He is cofounder of Switch and Shift, a blog focused on leadership, culture, and change. MARK BABBITT is CEO and founder of YouTern, a social community for young careerists that Mashable calls a "Top 5 Online Community for Starting Your Career."

Reviews

"Authors Ted Coiné and Mark Babbitt have presented a present-day survival guide for social media."--Staffing Success

"Babbitt and Coiné have written a book you MUST read if you don't want to fall prey to Darwin's survival of the fittest." --Mills-Scofield.com

"Coiné and Babbitt offer an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion...With compelling stories and dozens of concrete examples." --Healthcare News

"I recently read A World Gone Social...If there is anyone you should listen to when it comes to social media, it's Ted [Coiné]." --Leading with Trust

"With unerring practicality, Coiné and Babbitt show why social media is neither fad nor trend but part of a transformational era driven by 'engagement.'" --Foreword Reviews

..".authors have deep roots in the social media community... [and] they are passionate about spreading the word." -- Anna Jedrziewski, Retailing Insight

..".gives you the tools and information you need to survive --and thrive--in a business climate in which customers hold all the cards." --HVACR Business

..".highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!" --Strengths Builders

..".must read for any social media professional. Written by Ted Coine and Mark Babbitt, two social media extraordinaire..." -- Dangerous Cupcakes

..".must read for every leader and manager wanting to move past the trend and into the truth about social media's purpose, influence, and outcomes." --Kate Nasser blog

..".offers warnings and best practices for navigating this dangerous terrain, with fascinating examples of companies that get it right, and terrifying examples of those that get it wrong." --Accounting Today

..".provides the tools you need to build a socially enabled team [and] must read tips that can benefit HR professionals, recruiter, small business owners and others who interview." --ZipRecruiter.com

..".recommended to those readers who cannot go an hour without checking their Twitter feeds, reading their e-mail, or communicating with their families, and also to those who can." --Choice

..".the book offers plenty of intelligent, practical and pragmatic advice on how to become part of the social media-enabled revolution...A must read..." --IT Organization Circa 2017

Insightly Best Small Business Books of 2014

"[A World Gone Social] goes beyond most of the advice you're reading now... to explain how all of them are changing the landscape of business." --Accounting Today

"Anyone who has ever had a business--or anyone who sells--can certainly learn a great deal from what Ted has to say." --PipelinerCRM

"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." --Publishers Weekly

"Powerful message and when handled effectively can be a very strategic approach towards organizational success and increase profits." --PM World Journal

"This book is a goldmine for organizations who want to become champions of the Social Age." --BizCatalyst360

"This practical and engaging book is a must-read for all business owners and entrepreneurs....of interest to anyone who wants to know more about how social media is driving change..." -- Library Journal