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COVID-19 Response at Fishpond

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Writing Health Communication


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Table of Contents

Introduction: Steps Towards Writing Effective Educational Text - Marieke Kools and Charles Abraham Designing Easy-To-Read Text - James Hartley Making Written Materials Easy to Understand - Marieke Kools Making Written Materials Easy to Use - Marieke Kools Using Graphics Effectively in Text - Patricia Wright Developing Evidence-based Content for Health Promotion Materials - Charles Abraham Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change Through Text - Charles Abraham Planning to Frighten People? Think Again! - Robert A.C. Ruiter and Gerjo Kok Message Framing - Mariek Q. Werrij, Robert A.C. Ruiter, Jonathan van 't Riet and Hein de Vries Computer-tailoring of Health Promotion Messages - Johannes Brug and Anke Oeema Conclusions and Recommendations - Charles Abraham and Marieke Kools

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