$1000 marketing and publicity budget
Indie Bound Advance Access & White Box
postcards
Regional radio and TV interviews (KQED - NPR, KRON TV - San
Francisco)
Features in regional and urban media: SF Chronicle, SF Examiner,
San Jose Mercury News, Los Angeles Times, Seattle Times, Honolulu
Star Bulletin, New York Times, Chicago Tribune, San Diego
Tribune
Features in Asian American media
Reviews in parenting, school, and teacher media
Published to coincide with back to school month
Promotion on the publisher's website (www.immedium.com)
Publicity and promotion in conjunction with the author's speaking
engagements
Oliver Chin has written The Tales from the Chinese Zodiac series
and more than a dozen children's books. He presents at schools,
libraries, museums, and cultural organizations nationwide, and
teaches students how to draw and make their own comic books. He
lives in San Francisco, California.
Jennifer Wood previously illustrated The Year of the Dragon. She is
an animation designer at Nickelodeon. She has contributed to the
shows T.U.F.F Puppy, The Fairly OddParents, The Marvelous
Misadventures of Flapjack, Catscratch, Strawberry Shortcake, and
Tak and the Power of Juju. She lives in Los Angeles, CA. See more
at artofjwood.com.
"My kids both really liked the cartoon-like illustrations and it
really helps that the plotting is quick and Wood's illustrations
are great at conveying movement. It's so fantastic to find books
related to the New Year as we celebrate it here in Japan, so I
definitely recommend this to English speakers in Japan as well as
other people with kids!" - Perogies & Gyoza
"The Year of the Horse Tales from the Chinese Zodiac is about
friendship, trust and working together...A fun-loving book with an
excellent message of friendship and love The Year of the Horse is
not only well written, its eye-popping illustrations that will
engage and entertain your eager beginning reader." - The Squishable
Baby
"...each lunar year gets an energetic, giggle-inducing welcome with
[the] Tales from the Chinese Zodiac... As she did in The Year of
the Dragon and The Year of the Snake, illustrator Jennifer Wood
continues to provide the same delightfully equitable page time for
all the zodiac animals, adding another engaging level of
hide-and-seek’ for younger readers. Author Chin again introduces
rollicking exploits to inspire and entertain, all the while
celebrating the Asian culture that infuses our daily American
lives." - BookDragon, Smithsonian Asian Pacific American Center
blog
“[An] imaginative menagerie of endearing characters, whose stories
embody the chief characteristics of each animal of the Chinese
Zodiac in turn. These are also tales of friendship and finding a
place in the world.” - Paper Tigers
“The bright illustrations reflect the illustrator Jennifer Wood's
animation background and highlight the Chinese landscape, wildlife
and architecture." - Sampan
"The Year of the Horse tells a charming story and introduces kids
to Chinese culture and art. It also offers message about
friendship, bravery, and accomplishment. The illustrations, again
by illustrator and cartoon character designer Jennifer Wood (who's
done work for Nickelodeon and the Cartoon Network), are delightful
and infuse The Year of the Horse with a lot of appeal and charm.
Both my children love the book and keep reading it over and over
again." - Marin Mommies
"The illustrations are adorable and bright, and hidden throughout
the book are the other 11 zodiac signs. This encourages children to
learn the other signs and invites them to look out for them as they
read...my daughter loves it. She is already asking to read more
books in this series." - The Asian Reporter
"No wonder the Year of the Horse celebrates their derring-do. I
loved the positive 'can-do' message the book conveyed, and though
our kids are not going to be sent on such a mission, they’ll enjoy
the vicarious experience and understand the pride that Lao Shi and
Hannah’s parents feel about the pair’s major accomplishment." -
Good Reads with Ronna
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