/ Lead title Dushan and Jason are two hip bartenders in New York. Their cocktail mixing skills are extraordinary; their insights into why some girls get the guy and others stay washed up and single, legendary. 'You Didn't Hear It From Us' is full of hilarious and extraordinary revelations from behind the bar that will help you catch the man of your dreams. / Publication to tie in with Valentine promotions. / Men revealing secrets about men to girls has long been a successful formula for relationships books, e.g. 'He's Just Not That Into You', 'Men Are From Mars, Women Are From Venus' and, to a certain extent, 'The Game'. This book will be no exception. / Extensive publicity guaranteed through targeting women's/lifestyle media. Placement in Valentines promotions and features anticipated. / Marketing campaign will ensure wide word of mouth hype through online promotions eg. competitions, reviews and features to broaden awareness. / 3rd party partnerships including brands such as Absolute Vodka and Xfactor dates. / Key title in Closer magazine bookclub advertorial. / Competition: He's Just Not That Into You by Greg Behrendt (Element, Jan 05); Jane Austin's Guide to Dating (by Handerson (Headline Sept 05)
Dushan Zaric owns Employees Only with fellow bartender Jason
Kosmas. It's one of the hottest cocktail bars in New York and is
loved by New Yorkers and critics alike. The duo is not just famous
for their award-winning cocktails: 13 years of combined experience
has given them a feel for great service, an eye for customer
dynamics and an uncanny knack of staying ahead of their rivals.
Dushan and Jason are also the founders of Cocktail Conceptions, a
consulting company that boasts clients such as Absolut,
Moet-Hennessey and the W Hotel chain. Both still work regularly
behind the bar. Dushan moved to New York from his native Yugoslavia
in 1996.
Jason Kosmos owns Employees Only with fellow bartender Dushan
Zaric. It's one of the hottest cocktail bars in New York and is
loved by New Yorkers and critics alike. The duo is not just famous
for their award-winning cocktails: 13 years of combined experience
has given them a feel for great service, an eye for customer
dynamics and an uncanny knack of staying ahead of their rivals.
Jason and Dushan are also the founders of Cocktail Conceptions, a
consulting company that boasts clients such as Absolut,
Moet-Hennessey and the W Hotel chain. Both still work regularly
behind the bar.
""You Didn't Hear It from Us" is a cool, refreshing dating book
with a twist. Bartenders really do see it all when it comes to
dating, and Dushan and Jason are willing to share the inside scoop
-- everything that a guy is thinking when he meets you but he won't
tell you! (And you'll learn to make a mean martini, too.)"-- Nancy
Slotnick, Love Coach of Cablight.com and author of "Turn Your
Cablight On: Get Your Dream Man in 6 Months or Less"
"A fun, witty, and refreshingly honest read about the never-ending
battle of the sexes, allowing female readers to spy on the
opposition. I recommend it over a Long Island Iced Tea!"-- Sherry
Argov, author of the "New York Times" bestseller "Why Men Marry
Bitches"
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