Table of Contents

Introduction 1


Part I: Getting Started With YouTube Channels 7


Chapter 1: Making a Home on YouTube 9


Chapter 2: The Basics of YouTube 25


Chapter 3: Building Your Channel from the Ground Up 55


Part II: Making Good Videos and Not Making Bad Videos 77


Chapter 4: What Makes a Good Video a Good Video? 79


Chapter 5: Making Plans Both Large and Small 99


Chapter 6: Acquiring the Tools of the Trade 121


Chapter 7: Putting It All Together to Capture Some Video 139


Chapter 8: Fixing It in Post: The Edit 157


Chapter 9: Preparing for Upload Day 181


Part III: Growing and Knowing Your Audience 209


Chapter 10: Building Your Audience 211


Chapter 11: Knowing Your Audience 247


Part IV: YouTube Channels Are Serious Business 279


Chapter 12: How and Why Businesses Use YouTube 281


Chapter 13: Expanding Your Audience through YouTube Advertising 297


Chapter 14: Mining the YouTube Goldmine 331


Part V: The Part of Tens 353


Chapter 15: Ten Key Steps to Improving YouTube Search Results 355


Chapter 16: Ten Things to Know About Copyright 363


Index 371

About the Author

Rob Ciampa and Theresa Moore are YouTube certified professionals for Pixability, a company that focuses on helping businesses better find, analyze, and connect with audiences on YouTube. John Carucci is Entertainment News Producer for the Associated Press and author of GoPro Cameras For Dummies and Digital SLR Videography & Filmmaking For Dummies.

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