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Zucked
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About the Author

Roger McNamee has been a Silicon Valley investor for 35 years. He co-founded successful funds in venture, crossover and private equity. His most recent fund, Elevation, included U2's Bono as a co-founder. He holds a BA from Yale University and an MBA from the Tuck School of Business at Dartmouth College. Roger plays bass and guitar in the bands Moonalice and Doobie Decibel System and is the author of The New Normal and The Moonalice Legend: Posters and Words, Volumes 1-9. He has served as a technical advisor for seasons two through five of HBO's "Silicon Valley" series and was also responsible for raising the money that created the Wikimedia Foundation. His essays have been published in the Guardian, The Washington Post, USA Today and Washington Monthly.

Reviews

`Very readable and hugely damaging ... This is a dangerous book for Facebook because it will be widely read - apart from Jaron Lanier's work, it is the best anti-Big Tech book I've come across. Its real strength is that McNamee knows how these attention- and information-stealing systems work.' The Sunday Times

`A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.' -The New York Times Book Review

`[An] excellent new book . . . [McNamee] is one of the social network's biggest critics. He's a canny and persuasive one too. In "Zucked," McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesn't just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on what's wrong with social media and what to do about it, the book is well worth the read.' - Reuters

`A timely reckoning with Facebook's growth and data-obsessed culture. . . [Zucked] is the first narrative tale of Facebook's unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry.' - Financial Times

`Regardless of where you stand on the issue, you'll want to see why one of Facebook's biggest champions became one of its fiercest critics.' - Business Insider

`A comprehensible primer on the political pitfalls of big tech.' - Publishers Weekly

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