- Recording information: Big Evil Corp., Los Angeles, CA; Maratone Studios, Stockholm, Sweden; Mr. Biz Studio, Los Angeles, CA; Ruby Red Productions, Santa Monica, CA.
- Photographer: Mark Liddell.
- Maturity already proven to be Avril Lavigne's bugaboo way back in 2004 when she stumbled through a Chantal Kreviazuk co-written sophomore set called Under My Skin, the former mall punk once again returns to reflection for her fourth album, 2011's Goodbye Lullaby. The occasion for introspection is Lavigne's divorce from Sum 41 singer Deryck Whibley, who has some presence as a producer and phantom on Goodbye Lullaby, sometimes even standing at the helm for a lovelorn, regretful tune. Lavigne has songwriting credits on every cut here, bearing sole responsibility for half of the tunes. These are not the ones that stick. The ones that stick are Max Martin productions that he co-wrote, including first single "What the Hell," which touches upon Avril's irrepressible brattiness. Despite Martin's immense skill, he can't quite get Avril to crack a smile here, and her sorrow leads to a big-budget pop divorce album along the lines of P!nk's Funhouse. ~ Stephen Thomas Erlewine
Rolling Stone (p.62) - 3 stars out of 5 -- "GOODBYE LULLABY is lovelorn and introspective, full of gutsy tunes with a surprising message: Avril cares."
Entertainment Weekly (p.74) - "The first half is loaded with glossy confections, while the second consists of quieter reflections..." -- Grade: B-
Billboard (p.32) - "[T]he majority of GOODBYE LULLABY features Lavigne wading poetically into deeper emotional waters..."