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The name "Worden" is synonymous with fishing in America. From the Worden family has sprung a litany of iconic fishing brands that have changed the face of fishing in the United States and worldwide. It was 1934 when R.B. Worden founded Worden's Floating Spinner Company, which was later renamed Yakima Bait Company in 1941. Although his earlier business had produced cast aluminium water wheels designed to produce electricity, Mr. Worden now made and sold handmade fishing flies and two and three inch bass wooden plugs with deer hair wings that caused them to spin. In the years that have followed, Yakima Bait Company has purchased several companies and has added additional products to their offering including the Hawg Boss lure in 1986, the Helin FlatFish Company in 1988, Schoff's Triple Teazer in 1993, Poe's in 1994, Hildebrandt lures in 2006, Lee Sisson in 2007, Mag Lip in 2010 and Big Al's Fish Flash in 2011. Today, Yakima Bait Company is one of the top fishing lure manufacturers in the world, producing products under the Worden's , Poe's and Hildebrandt brand names. The values that established Yakima Bait Company in its early years continue on with an unwavering commitment to producing the world's finest and most effective fishing lures.