Table of Contents

Contents
Preface ix
Acknowledgments xiii
Chapter 1 Healthcare and Performance ImprovementTrends and Issues 1
Chapter 2 ROI Methodology Basics 53
Chapter 3 Achieving Business Alignment with HealthcareInitiatives 79
Chapter 4 Measuring Reaction and Learning 103
Chapter 5 Measuring Application and Implementation 123
Chapter 6 Measuring Business Impact 143
Chapter 7 Isolation of Project Impact: Addressing theAttribution Issue 173
Chapter 8 Converting Data to Money 201
Chapter 9 Measuring the Intangibles 231
Chapter 10 Monitoring Project Costs and Calculating ROI 259
Chapter 11 Reporting Results 277
Chapter 12 Implementing and Sustaining ROI 303
Appendix 325
Notes 333
Index 339

About the Author

Jack Phillips, Ph.D., is the founder of Performance Resources Organization, now the world's leading consulting firm specializing in accountability issues. The author or editor of more than 200 books and 100 articles, including The Handbook of Training Evaluation and Measurement, he has served as a bank president, Fortune 500 training and development manager, and professor of management at a major state university. His clients in 20 countries include such internationally respected companies as AT&T, Federal Express, Lockheed Martin, Motorola, and Xerox.