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About the Author

Michael Dalton Johnson is an award-winning trade book and magazine publisher and a successful entrepreneur with over 30 years of business leadership. He is the founder of SalesDog.com, an educational website for sales professionals, marketers, and business owners.He is a highly savvy marketing professional and the creator of a product that has sold over 3 million units.

At the age of 15, he dropped out of high school to take a full-time job.He joined the Army at age 17. After his service in the military, he worked as a ranch hand, factory worker, and construction laborer before venturing into the business world. He has never taken a business course and brings an unpretentious outsider's view to the subject of business.

The father of five, he and his wife Kathryn make their home in RanchoSanta Fe, California.

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