Table of Contents

Chapter One: Sales as a Profession

Chapter Two: The Maverick Organization

Chapter Three: The Maverick Marketplace

Chapter Four: The Maverick Seller

Chapter Five: The Maverick Process

Chapter Six: Maverick Strategies

Chapter Seven: The Maverick Matrix

Chapter Eight: Creating the Maverick Value Proposition(s)

Chapter Nine: How Innovative Marketing Effects Maverick Selling

Chapter Ten: Rewards and Incentives For The Maverick Seller

Chapter Eleven: When The Mavericks Need to Move On

About the Author

Tom Snyder is Huthwaite's SVP of Strategy and Business Development. Tom Advises thousands of sales decision-makers each year on topics such as consultative selling in major sales organizations, creating client value, and innovative ways to strengthen competitive differentiation in an increasingly crowded marketplace. Tom is a sought-after speaker and was recently named one of the Top 100 Most Influential Sales Leaders.