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About the Author

Dr Jesse Green is a dental practice owner and entrepreneur who has developed a reputation as a thought leader in the field of dental practice management and marketing. With over two decades of insider experience, he understands better than most, the challenges faced by the profession. He has a down-to-earth attitude and offers smart, no-nonsense and powerful solutions to practices of all sizes.


"This is essential reading for any dentist who wants to have a practice that is stress free, fun and gives them the financial rewards they desire."
- Dr. David Dugan, Dentist "This book is recommended reading whether you are starting your practice or have an established practice. It is easy reading with real-life stories from Jesse's practicing career. By implementing the book's strategies we're quickly moving towards our ideal practice and lifestyle."
- Dr. Barry Young, Riverside Dental "Jesse so eloquently highlights the behavioural science behind what patients may think - a missing part of the puzzle as to why good dental clinicians may not have the clinic that they have always desired! A must-read book for any clinician who desires insight to the other side of the dental chair."
- Dr. Dail Kim, Riverside Dental

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